EDUCATION

·               Master in Marketing and Digital Content Management, Spain

·               CQ 5.5 Authoring Training, Adobe Training Services                                   

·               Certificate in Online Marketing Strategy 2.0

·               Certificate in Advanced SEO    

·               Certificate in Marketing of Services             

·               Certificate in Business Administration

·               Degree in Law, Mexico

EXPERIENCE

CHICAGO 42 Jan 14 – Present                                

Consultant

Digital Marketing & Social Media Projects

·               Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial content, community management, community-outreach efforts, promotions, and customer service.

·               Community Management, and Social Media strategy execution, on different Social Media platforms for Ford (Tier 2).

·               Champion of social media tools and technologies, with a track record of creating and implementing successful social media programs. Keep up-to-date with constantly evolving technologies in online social networking, the blogosphere, search tools and Web 2.0, and work closely with clients to create innovative, effective campaigns.

·               Management of SEM and SEO strategies for client campaigns through the use of tools like Google Adword, Google Analytics, Microsoft AdCenter, and others.

·               Manage presence and campaigns in social networking sites including Facebook, Twitter, YouTube, Pinterest, and Instagram.

·               Content Management though Drupal and CQ5 CSM.

·               Posting on relevant blogs, and seeding content into social applications as needed.

·               Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

·               Definition and implementation of Business Web Services and Data Catalogue Solutions for Chicago 42 clients.

·               Managing of all projects stages, processes, and liaising with clients, agencies teams.

·               Correctly estimating and forecasting the sales pipeline.

·               Preparing statements of work for signoff with brand teams.

·               Coordination of project planning sessions between agencies and team members (such as the technical project manager or marketing technologist)

·               Lead the business client through all the requirements, development and implementation of the proposed service or solution, maintaining positive relationships and achieving client satisfaction.

·               Use of SQL to optimize marketing databases

·               CQ 5.5 content authoring support as needed per project.

·               Developing and implementation of client business analytics, including but not limited to: analyzing market information to measure, monitor and forecast market, competitive and product performance.

·               Identifies new trends, technologies and solutions around digital planning and development of business plans, digital marketing, and social media projects.

Infosys Limited, USA Oct 12 – Jan 14

Consultant

·               Community Management, and Social Media strategy execution, on different Social Media platforms of several Health Related Products of Glaxo SmithKline across the portfolios of Latam, US Hispanic, Brazil, Portugal, Spain, Magreb, and Middle East.

·               Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial content, community management, community outreach efforts, promotions, and customer service.

·               Management of SEM and SEO strategies for client campaigns through the use of tools like Google Adword, Google Analytics, Microsoft AdCenter, and others.

·               Manage presence and campaigns in social networking sites including Facebook, Twitter, YouTube, Pinterest, and Instagram.

·               Content Management though Drupal and CQ5 CSM.

·               Posting on relevant blogs, and seeding content into social applications as needed.

·               Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

·               Definition and implementation of Business Web Services and Data Catalogue Solutions for GSK brands in Latin America.

·               Managing of all projects stages, processes, and liaising with clients, agencies and Fabric teams.

·               Correctly estimating and forecasting the sales pipeline.

·               Preparing GDS statements of work for signoff with brand teams.

·               Coordination of project planning sessions between agencies and GDS team members (such as the technical project manager or marketing technologist)

·               Lead the business client through all the requirements, development and implementation of the proposed service or solution, maintaining positive relationships and achieving client satisfaction.

·               Use of SQL to optimize marketing databases

·               CQ 5.5 content authoring support to GSK brands in Latam.

·               Developing and implementation of client business analytics, including but not limited to: analyzing market information to measure, monitor and forecast market, competitive and product performance.

·               Identifies new trends, technologies and solutions in the marketplace and GDS around digital planning and development of business plans, digital marketing, and social media projects.

KLMA, LCC, Miami, FL Jul 11 – Sep 12            

Digital Marketing Projects Lead

·               Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial content, community management, community outreach efforts, promotions, and customer service.

·               Community Management, and Social Media strategy execution, on different Social Media platforms of several KLMA brands across the portfolios of Latam, US Hispanic, Brazil, Portugal, Spain, Magreb, and Middle East.

·               Manage presence in social networking sites including Facebook, Twitter, YouTube, Pinterest, and Instagram.

·               Posting on relevant blogs, and seeding content into social applications as needed.

·               Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

·               Creation and Implementation of Social Media and Digital Marketing campaigns building a strong base of repeat business through direct engagement with followers and use of Drupal, CQ5, SDLTridion, Adobe AEM, Fatwire, and TeamSite Content Management System.

·               Creation of dynamic and interactive targeted content through the use of Drupal, CQ5, and TeamSite platform which allowed a better engagement with visitors for branding purposes.

·               Experience in analyzing campaign results through Google Analytics, and other tracking software, as well as in the creation and insertion of tracking tags (Omniture, Partnersoft, Promoserve, Adtech, Atlas, Bluestreak, Doubleclick/Dart, Google Ad Manager, OpenX, Smart AdServer, DataXu, and Sitescout).

·               Conducting of A/B multivariate testing, through Drupal, TeamSite CMS platform, as well as analyzing results and making of the needed improvements.

·               Responsible for the integration, deployment, and launching of Web Analytics programs geared to improve Digital Marketing and Social Media campaigns.

·               Responsible for design, development and implementation of consumer research.

·               Development and Management of Online Media Marketing Campaigns effectively driving brand awareness, engagement, and conversions throughout all KLMA web properties.

·               Conducting of SEO and SEM clinics and analytics to improve webpage ranking, influence, and ROI.

·               Led the development and implementation of several digital marketing projects geared and aimed to the Anglo (worldwide) and Hispanic markets (USA, Spain, and Latin America). During this time, marketing played a key role in achieving sales growth, in the Hispanic markets, that consistently outperformed key competitors in the industry. This growth resulted in becoming profitable within the different world Hispanic markets after the first three months of having deployed such marketing projects.

·               Development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability.

·               Development and implementation of all digital marketing, media, creative, sales promotion and PR strategies.

·               Providing performance analysis and executing on analysis to ensure positive ROI.

·               Scheduling and implementation of quality control for all digital media projects, from inception to completion.

·               Conducted reviews for and hired four outside agency resources worldwide (graphic design studios, digital traffic generation companies, digital media).

·               Management and Negotiation of deals in Advertisement while capitalizing on existing industry relationships with media partners in order to improve client growth, and retention, via an excellent and satisfactory customer’s experience.

·               Create, update, communicate and enforce project schedules and traffic process as needed.

TecSub, Monterrey, Mexico Aug 09 – Jun 11            

Marketing Projects Manager

·               Responsible for the coordination and procuring goods/services as needed for digital & traditional marketing/publicity/PR projects (handling the whole chain from suppliers, vendors, etc.)

·               Identify new market opportunities in Latin America and US.

·               Ensuring customer/client total satisfaction and retention through the strict adherence and application of total quality norms (ISO9000) in all the projects.

·               Provide marketing expertise, strategic planning and project management to client accounts, ensuring that Timelines, budgets and advertising goals are met.

·               Scheduling and implementation of quality control for all projects of media, digital imaging, and printed materials from inception to completion.

·               Auditing suppliers and negotiation of pricing, service, delivery, and payment terms

·               Responsible for budget, production lines, legal reviews, production specs, etc.

·               Liaison between clients, designers and production departments to coordinate efficient and timely processing for printing, media, and digital marketing projects

·               Direct mail distribution and coordination in Latin America and USA, for printed materials such as:  magazines, folders, brochures, and others for advertising and marketing campaigns

·               Management and Negotiation of deals in Advertisement while capitalizing on existing industry relationships with media partners in order to improve client growth, and retention, via an excellent and satisfactory customer’s experience.

·               Negotiation of all digital media buying, contract review, and approval of them.

MIRNSA, Miami, FL/Mexico Jun 96 – Jul 09                        

Marketing Projects Manager

·               Saved up to a 38% in marketing production costs for Texaco marketing project in Latam by improving production processes.

·               Responsible for the coordination and procuring goods/services as needed for marketing/publicity/PR projects (mainly but not limited only to those areas) handling the whole chain from suppliers, vendors, etc.

·               Development and Management of Online & Social Media Marketing Campaigns effectively driving brand awareness, engagement, and traffic to client brands.

·               Assessment of Social Media Marketing strategies and channels to optimize ROI and fuel revenue growth.

·               Identify new market opportunities in Latin America and US.

·               Social Media Community Manager and Content Producer.

·               Handle National accounts such as Y&R, Sony Television Pictures, AXN Channel, Warner Channel, etc.

·               Responsible for design, development and implementation of consumer research.

·               Conducting of SEO and SEM clinics and analytics to improve webpage ranking, influence, and ROI.

·               Creation and Implementation of Social Media campaigns building a strong base of repeat business through direct engagement with followers.

·               Provide marketing expertise, strategic planning and project management to client accounts, ensuring that  

·               Scheduling and implementation of quality control for all projects of media, digital imaging, and printed materials from inception to completion

·               Auditing suppliers and negotiation of pricing, service, delivery, and payment terms

·               Direct mail distribution and coordination in Latin America and USA, for printed materials such as:  magazines, folders, brochures, and others for advertising and marketing campaigns.